By Ron Immink, co-founder of Smallbusinesscan.com
We
risk being squashed by elephants. No, really. I read an article last week about
all these 'elephants' stamping around threateningly - Germany, public sector
wages, the eurozone crisis, deficits, budget cuts, (and I am sure we can come
up with a few more). They're trying to squash us all.
This
reminded me of a book I read a long time ago called The Elephant and The Flea,
by Charles Handy. The book was way ahead of its time. It talked about the
flexible, free agent moving outside the big corporations. A combination of Poke
the Box by Seth Godin and Killing Giants by Stephen Denny.
There
is also a book called The Ant and the Elephant which is about the intentional
(the ant) and unintentional (elephant) mind and how we need to control the
elephant to become good managers.
I'm
getting sick and tired of 'elephant thinking' (mainly referring to the doom and
gloom). So here is the good news. If you are a flea or an ant, it is difficult
for the elephant to step on you. You are too small and too fast. Most of us are
moving at the scale and speed of ants. Yes, elephants, as described in the
article I read, are a nuisance, and you need to watch for the looming shadow,
but they should NOT consume all of our thinking (or our media's).
As
ants, we should think about which other ants we should and could work with, how
we can all work together as ants, where to fly out to for our next nest, etc.
You get the point.
Back
to where to fly to, which is a bad segway to 'exporting' and our Business Live
events. Where would you to fly to as an ant? Why don't you ask some other ants
who have done some 'air miles'? Our event in the north west on February 2 will
hear from small business owners who have had great success doing business
outside Northern Ireland. Find out more at
www.smallbusinesscan.com/business-live-events.
Or,
if you want to fly to Asia, watch out for the joint Ulster Bank, Invest NI and
UK Trade and Investment Doing Business in Asia event at Riddel Hall, Belfast on
February 10, at which experts from Invest NI and Ulster Bank's global parent
company Royal Bank of Scotland will be on hand. More information is at:
www.businessinasia.co.uk/events. Remember Indiana Jones and the Crystal Skull?
When the ants pulled a human into their nest? I bet they could do it with an
elephant too. Smallbusinesscan is kind of like one of these ant nests (in a
good way). Join the army of ants and let's beat the elephants.
Here
is the good news. If you are a flea or an ant, it is difficult for the elephant
to step on you, you are too small and too fast.